15 Essentials to Include in Your Real Estate Website to Stand Out From the Crowd

Ever wondered what you should include in your real estate website to help it stand out from the crowd and attract clients? If you’re reading this, then I know you want to be a step above the average agent. No boring “stock” website for you! So, I’m sharing my top 15 tips to help your website stand out from the crowd. Let’s get started.

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15 Essentials to Include in Your Real Estate Website

Branded content – everything on your website should match your brand. This includes the colors, theme and how your site is laid out. I have more tips on branding your real estate business in another post, but here’s a quick tip: your brand should reflect your idea client and your niche and go from there.
Search bar – since you’re a real estate agent, you should have two separate search functions. One search should be the typical search bar you see on any website. This way, users and look for any particular topic that interests them and find the page or blog post where you talk about it. The other search function is the typical search ability you’ll find on a real estate website. This includes the number of bedrooms and baths as well as location and other features for a house in your community.
Blog – don’t leave this out! Your blog is your time to shine as the expert in service and skill. Your blog is where you can share tips from the real estate world. You’ll advise buyers and sellers on what to expect and how to navigate the world of real estate.
Professional photos – if you want to brand yourself as the expert, you need to look like one! Professional headshots or photos will give your ideal client a good sense of who you are. Especially if you take a photo that’s branded. No more stuffy-suite gray background photos for you! Yours will stand out from the crowd because it’s well-though out, welcoming and up to date.
Featured listings – if you’re a listing agent, you should of course include everyone the listings that you (or your broker) have secured. This is a great place to showcase your marketing skills! The professional photos of your listing will be included here, along with the video and any other special notes about the house, community or neighborhood.
Neighborhood pages – when people move neighborhoods or subdivisions, they want to know the ins and outs of what goes on in the area. The neighborhood pages sections is a great place for you to brand yourself as the go-to agent in a specific community. This is where you’ll put information like school or other community specific information that your average person can’t find online. Other community tips include community sponsored events, the best restaurants and so on.
FAQs – being an agent, I know that you tend to get similar type questions over and over again. This is a great place to share some of that knowledge! Potential clients will use your website to vet you out, so this is a good place to let your personality and knowledge shine.
User-friendly navigation – all of the information in the world won’t mean a thing if your ideal client can’t get to it. Make sure your website has a good user experience. This means a menu and drop-down option that’s easy to navigate and makes sense.
Opt-in forms – after all the hard work you’ve put into your website and its design, don’t let it go to waste. Offer a free worksheet, checklist or other valuable freebie to your ideal client in exchange for their email address. You can then email weekly or monthly newsletters to everyone on your email list. By sending valuable info, you can remain top of mind for anyone needing to buy, sell or rent a home.
Links to social media profiles – give people and easy way to check out your social profiles. Include your business LinkedIn, Facebook, Instagram and Pinterest accounts. Having this information readily available on your website will validate your professionalism. This gives people a chance to surf online, connect with you, and if you’re managing your accounts on a consistent basis, they’ll start to feel like they already know you.
Mobile compatibility – Hello 21^st century! Most of the people that visit your website will be on their mobile photos. If your website doesn’t look good on Android and iPhones, it not effective. In fact, you will have lost about 50-80% of your audience.
About me page – this is your opportunity to share your bio and background. I recommend including tid-bits about yourself that will endear you to the reader and set yourself apart. This includes why you got started in real estate, and maybe a bit about your brokerage, community and specialty.
Testimonials – if you’re new to real estate, I have tips on how you can get testimonials to add to your bio or blog on my post about creating a real estate bio. For experienced agents, you can include the testimonials you received from some of your clients that are your raving fans.
Your specialty or niche – you could include this in one of your menu items on your website or on your about me page. Sharing your specialty or niche (and what makes you an expert within that specialty) is a chance for you to showcase how and why you’re the expert potential clients can trust.
Resources page (who you refer) – do you get paid an incentive to recommend certain real estate related companies? Examples would be gas companies, pest control. This is your place to share that information.

Creating the Perfect Client Experience Worksheet

Download my FREE worksheet to help you create the best brand experience for YOUR ideal client and turn them into raving fans.

15 Essentials to Include in Your Real Estate Website

I just covered a pretty robust list of the top 15 items you should add to your website. I really recommend finding a way to incorporate all of these tips. I really do want to see you brand as the expert in service and skill. In fact, if you haven’t already, the next best thing for you to do is to download the FREE BBSS Agent Bio or Creating the Perfect Client Experience to complete your agent branding. Then, let me know in the about your newly branded website in the comments below.