Don’t have time to read this now? Want to easily find this later? Click the image to Pin it!
Do you know how to choose brand colors as a real estate agent? Where everything you post, print or say is part of a cohesive “statement” that attracts clients to you as an agent. If not, it’s time to get started! Your brand will clearly define who you are to the world and will attract your ideal client to you. Keep reading for info on using brand colors to define your brand as a real estate agent. I’ll follow up by explaining the type of colors you should use to actually brand as a professional.
Using brand colors to define your brand
- Clearly define your professional brand as an agent – I believe the first step to helping you choose the brand colors that match your real estate business is to first clearly define who you are as an agent. Understand what you value, what your strengths are and what your brand is as an agent (what you bring to the table). In other words, who you are professionally will be defined visually by the colors you choose.
- Clearly define your ideal client – once you understand who you are as a professional real estate agent, you’ll want to understand who you want to attract. Choosing just one “ideal” person for your client, think about what would attract him or her to your brand. If all they saw were the colors of your brand that would be enough to intrigue them to at least learn more about you. And once your idea client’s attracted, how do you want them to feel and respond to your business?
- Research colors – with your brand and ideal client clearly defined, take the words you’ve chosen to describe them and look for colors that match. I recommend googling “the psychology of color”. You’ll probably find that blue is a dominant color in the real estate industry. If there’s one thing that I remember from studying psychology in college is that the color blue symbolizes trust. I also recommend researching your competitors colors as well as the color for large real estate brokerages, to see what resonates with you.
- Ensure colors match – once you have a few colors that resonate with you, you’ll want to play around with their tone, to ensure they match. For tone, do you want your colors to be loud or more subdued? I’ll talk about this more in the below section, but you’ll also have a set of three different types of colors that you’ll keep in your brand color guide.
- Notate the code for your colors – you’ll choose between 3-6 colors and you’ll want to notate the 6-digit HEX code. You’ll use this code to help you or your designer pull up an exact match whenever you need to use them for your agent website, business cards or logo.
Colors for real estate marketing
Base – I recommend you choose 1-2 base colors for your brand colors. These are typically the darker colors in your palette. You’ll use these for your logo and for most other graphics representing your brand. These are the colors that most people will recognize when they think of your brand.
Action – these are the bright and bold colors that bring attention to important items. In other words, these colors prompt people to take action! For example, if you were to have a custom “Open House” sign, you would have that sign featuring your action colors.
Grounding – these colors are the more subdued colors you chose for your base. In other words, these two colors are the lighter version of your brand colors. You’ll use these infrequently, but anytime you need to help balance your design, you’ll pull these out. Potentially in your marketing materials.
How to choose brand colors for your real estate log and website
So now you should feel ready to select your brand colors as the professional real estate agent you are. This is a great way to set yourself apart as a professional. It’s also a great way to showcase yourself and take another step towards becoming a household name in your market. I’ve shared tips on how to brand as a real estate agent. Then I laid out exactly the type of colors you should use to brand. To help you get started, I created a Real Estate Brand Color Guide, so you can keep track of the colors you choose. Download it for free now.