Real Estate Agents – did you know you can attract more clients with a blog? As an agent working with millennial clients, I’m sure you’re starting to realize the power of social media marketing. Using social media effectively will grow your client list and help you stay engaged with clients – both past and present. As you begin to establish your online presence, your blog is a great way to offer valuable tips. You can also use your blog to solidify your place as the knowledgeable local expert. Keep reading for 10 things agents can blog about to get more clients.
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How to get more Clients
First things first – who is your typical client, how did they find you and what are their top needs? As you begin to write down this information you’ll start to form a picture of who you attract. Now brainstorm about who your ideal client is, what they value and what they need. Are your typical clients and your ideal client the same? If they aren’t, you’ll want to read ahead with the perspective of how these 10 topics will appeal to your ideal. If your current clients are your ideal clients, read ahead with the perspective of how you can attract more of them.
Real Estate Agent Blog Ideas
- Home buying and selling tips – whether you’re a listing agent or a buyer’s agent, you can give tips that help both buyers and sellers. As a buyer agent, you have first-hand knowledge on what attracts buyers and what’s “hot” now. As a listing or seller’s agent, you know the top trends in homes listed for sale. You can also give buyers tips on what they can do to have the most attractive offer. For example, these tips can be as hyper-focused as your specific city or what your client would experience with a luxury home.
- Community reviews – think of what would appeal to your ideal clients. If most of your clients have school aged kids, then good schools are most likely a concern. Review and post about high school football games, school awards or activities. You could also interview the local principals and have them talk about what makes their school special. As you think about the community, you can expand beyond schools and review the local little league, dance academies and summer camps. The more engrained you are with the community, the more you can share, and the more valuable you are to people looking to buy or sell in your area.
- Pricing – I think almost anyone, both buyers and sellers are concerned about pricing in their neck of the woods. Sharing information about recent pricing trends like “what you can get for $300k in the Atlanta area”. This will drive more visitors to your site. Look in your local LMS for the typical sales price for your ideal client and use this for your dollar amount. Feel free to fill in the city or specific zip code(s) for the area.
- Mortgages & Financing Prep – this is a bit different from pricing. Where pricing focuses on how much house you can get for a particular price, financing tells you what you can qualify for. Based on your experience with both buyers and sellers, what are the common financing mistakes to avoid? What are some scenarios that your buyers or sellers should look out for when dealing with financing? Think about the trends that you see and share those.
- Simplify the process – As an agent, you know there’s always a part of the sales process that frustrates your clients. Either they weren’t prepared for or truly didn’t understand what was expected. This, my friend, would make a good topic for a blog post. Share the problem and what you do to help clients through these tricky phases. If you have a streamlined customer service experience and rave reviews, this would be the time to share those too.
- Remodeling Tips – when you look through the MLS, it doesn’t take long to see that a lot of people get their home remodeled without consulting a design pro. And it’s a shame. I once walked at a house for sale where the homeowner had just painted the entire interior, but picked the wrong color. It was wrong. All wrong. And since it was such a large house, the thought of repainting it was a huge-turn off to buyers. Unfortunately, the homeowner choose the color pallet on their own and didn’t ask a knowledgeable agent. I’m sure you run across other mishaps or successes you could write an article on. Think about the color, design and upgrade trends you see locally. Even though it may seem like the remodeling homeowner wouldn’t use your services, you never know. There’s always the chance that sometime after the remodel they’ll want to sell and will remember you fondly. In the meantime, they might refer you to neighbors or friends. Plus, if the homeowner did a good job on the remodel (as opposed to some of the bad you’ve seen) it’ll be easier to sell the home later!
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- Q&A – Think about the top questions you hear your customers ask. Write an article answering those questions. Your reader will begin to trust you and you’ll build rapport by sharing this information. Also, you’ll find yourself not having to answer the same question over and over again because your clients will begin to find you online and will have already read through your Q&A. You could talk about what to expect when writing the offer, accepting an offer or analyzing an offer.
- Lessons learned – blog about your 10 most memorable client transactions. This is less about what you learned, but more about sharing a bit about yourself, what you experience on the day to day, and the takeaway for your ideal client. You can make this post personal, but remember to make it relatable. Always change the names to protect past clients and let the reader know that you changed the name so they won’t feel their privacy will be at stake working with you. Also bad-mouth anyone. Share any negative experiences as a lesson learned.
- The ultimate school list – your list of private and public schools in your area will go deeper than what you can find on Niche.com, Schooldigger.com or Greatschools.org. You can give insights that only a local can. For example, every school has a culture. The interviews and research you did for the community reviews will help you with this. For parents that are concerned about picking the right school district, they will be much more inclined to hire you as their agent if they feel like you have the inside scoop.
- Major life events – most people buy or sell a home when they are in the middle of a major life event. A lot of people moved for a new job, or because they want to be closer to work. Recently engaged or married couples move or begin looking for a home. People also move when they’re pregnant, just had a baby, or their child is about to start school or graduate. On the surface, these life events aren’t real estate related, but they are. Writing an article about the top place to pop the question in your city will get the right people to your website and blog. Writing about the top elementary schools or the transition to becoming an empty nester will get the people that are in the midst of a life change to your website and blog.
Real Estate marketing blog – let’s get blogging and attracting those clients!
Now that you know the 10 things agents can blog about that will attract your ideal clients, you can brainstorm some more topics to share with your audience. Think about what you have to offer based on your background, passion and experiences. Your top blog posts will be based off these things. Here a few blog ideas to get you started. Remember, when clients see you as valuable, they will not only seek your services, but refer you to others. If you have any other ideas, feel free to share them below.
Agent Bio Worksheet
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